February 2, 2010
Lake Tahoe real estate: How to sell a $12.5 million home in Incline Village
Maybe it’s a story about the role of the home in history. Or the part it played in a famous life.
So when the Donovan Group of Chase International sat down to begin developing the marketing plan for a 7,130-square-foot home in Incline Village that just hit the market with a $12.5 million price tag, one of the first jobs undertaken by Warren and Kerry Donovan, the co-listing agents, was development of the home’s story.
Built in 1999, the house at Lakeshore Boulevard and Highway 28 hasn’t been around long enough to carry tales of history or celebrity.
Instead, the Donovan Group built the story of the house around its builder — longtime Incline Village contractor Ira Rodman. The story of the house focuses on its design that takes advantage of an unusually shaped parcel along a private cove on Lake Tahoe. The story pays substantial attention, too, to Rodman’s craftsmanship in details ranging from hickory flooring to massive ceiling beams.
Equally important, Warren says, is the creation of a name for luxury properties on the market — “Secret Cove” in this case.
Preparation for the marketing of the home also includes creation of a portfolio of professional photography as well as the registration of a domain name, www.1169lakeshore.com, as a home for the photographs and marketing materials.
Getting that message into the right hands, however, can present a challenge.
“Our buyer could be 20 years old. Or 50. Or 70,” Warren says.
That dictates a strategy that includes everything from social messaging and text messages to traditional advertising in glossy magazines such as Premiere Homes.
The marketing plan also includes Realtor.com, the Web site that’s used by shoppers for $12.5 million luxury properties just as it’s used by shoppers for $150,000 starter homes.
“It generates tremendous traffic for us,” Warren says.
Public relations efforts by Truckee-based Switchback Communications also help carry the word. Last fall, press releases about another of Donovan’s listings at Lake Tahoe —the $34 million property known as Osprey Point — landed on the pages of both the Wall Street Journal and Architectural Digest.
Even with all the marketing efforts, Donovan says the process of selling a home priced above $10 million takes time to find a buyer whose heart and pocketbook match the property.
In fact, Warren says, Chase International tells sellers of properties priced at $10 million or more that they typically can wait two to four years to find a buyer.
Let’s talk Luxury in Incline Village
September 17, 2009
Location is the key to any property and our listing at www.593Lakeshore has one of the most private and prestigious locations in Incline Village,Nevada. 8 acres on Lake Tahoe,in Incline,with over 650 feet of frontage.Bordering to the East and West of this property are two other 8 acre parcels .593 has the most optimal terrain,with a combination of large sandy beach on the East side, and Rocky shoreline in front of the main house,for privacy and security.
The gardens are amazing incorporating seasonal floral with the mature growth trees surrounding. www.ospreylaketahoe.com
The main home is of “museum quality”featuring Indiana limestone and contemporary lines thoughout.There is a staff or guest quarters incorporated into the main home.
On the Eastern side of the property are the guest house and conference center which are best described in the recent Architectual Digest and the Wall Street Journal articles.
Chase International Leading Estate tour this Wednesday June 24th
June 21, 2009
Don’t miss the opportunity to view many beautiful Lakefront home all around Lake Tahoe this coming Wednesday 10-4.If you would like an invite and map,call 775-831-7300.There is a lunch scheduled on both the Tahoe City side and the Zephyr Cove side.
Best Buys in Incline Village ,Nevada
January 27, 2009
There were a few potential”Best Buys” on broker tour today. The first is a condo at 1000 Lakeshore.#22 is a lower floor single level living unit.The great location offers the common area,a parklike setting,right out the front door.There is a 1 car detached garage not too far from unit.The location of being on Lakeshore and avoiding the maze stairs that most of these units have is a plus.The price of $498,000 is a good price ,considering other 2 bedroom units have sold in the $600’s,but the location is key.
We also liked house on 160 Pine Cone Road.The price does not qualify as a best buy for price,but the single level living,large rooms,great light and magnificent setting off the backyard position this home,as one to show.
There is an abundance of beautiful new construction homes in Incline Village, Nevada at Lake Tahoe, in a variety of price points.Most of these you could not build today at the prices offered and that is one benefit of stepping up to the Buyer’s plate in the current market.
The best buy for “almost” new construction is www.346windingway.com
The home was issued a certificate of occupancy in 2006.Home is 3500′ included an”in law” quarters,perfect for those long term relatives.The clock is running to sell this property before the bank forecloses.The home is very attractive and has all of the upgrades you would want with a property built today.Please call us or email immediately if you would like to submit an offer to the bank.
We have not seen much motivation or distress on the Lakefront properties around the Lake.There are only so many parcels and even if demand is off in the past year ,it’s only a matter of time for a Buyer that has been waiting a lifetime.
“Screaming Deals In Incline Village~NV~Lake Tahoe”
December 4, 2008
While most investors and Buyers are looking for the obvious deals, the “bank owned” and “distressed properties”,there are the not so obvious incredible “best buys” that unless you are dialed into a full time real estate professional you will miss.
How would you like to own a condo or two at a price rollback of 5 years ago?
How about a newly built home or two at a price that you will never be able to build for in today’s costs?
How about a great location ,level lot , with a small house on it that is priced at lot value,about $100k than previous sale in the neighborhood?
Or a home where the seller is selling this meticulous spacious and ornate home for about what he purchased it for 5 years ago…after adding over $500k in improvements?
This is where we can assist you with up to date “Best Buys”.Weekly we add to or take form our office internal list.If you would like acopy of this list or share just what your goals for investing in one of the best opportunity markets in your lifetime, email kdonovan@chaseinternational.com or call 775-750-2190.
