Here is a current snap shot of what properties are in escrow in Incline Village nevada as of today:
221 active listings for homes on the market.
27 homes in escrow,10 of which are distreesed properties,either a short sale or bankowned .
7 homes are below $500,000
12 are above $500,000-yet under $1million
2 are btween $1m-1.5m
2 between $4m-6m(one of which is a short sale and has been in escrow for many months)
4 are between $1.9-3.095m
This has been the typical mix in 2010,some real rollbacks in the teardown sector of older homes in the under$500k range,some movement finally in the $1.5m range, and decent luxury activity.
Despite Incline mirroring the rest of the nation ,the ultra luxruy sector primarily on the Incline lakefront has seen 4 sales already in 2010 near or above the $10m dollar mark.
19 condos are in escrow,11 of which are shortsales or bankowned.
17 of these condos are below $499,000
1 at $669,000
1 at $2,650,000 on the lakefront,single level living,elevator access
3 Freestanding townhomes are in escrow, 2 in Tyrolian Village both short sales,1 with killer lakeview at $950k
The Lakefront homeowners tend to be holding to their pricing and closing near ask in most cases,or holding on for the value proposition buyer,rather than the buyer looking for the best deal.
If you are a considering selling you still need to price ahead of the market ,and understand that price is almost everything to most buyer’s.
If you are buying,there are some great opportunities if you have the patience equity to put into a distreesed property.If you do not,buy what you really want and enjoy it.Keep in mind location is still key.
2010-second-quarter-stats-lt
For Immediate Release
LAKE TAHOE, Nev. (July 8, 2010) – Home prices in Lake Tahoe are beginning to level off and the high-end market is looking lively, according to a mid-year analysis by Chase International.
The average home price was up two percent ($899,515) while the median dropped only one percent ($530,681). The slight changes mark the first time the Lake Tahoe real estate market hasn’t experienced a significant drop in home prices since the end of 2007. The report compares sales and figures from January 1 through June 30, 2009 to the first two quarters of 2010.
Sue Lowe, vice president for Chase International, notes that while the recent tax credits boosted sales in some markets, such as Reno, they probably had little effect on Tahoe home sales. “Most of the sales around the lake are second homes.”
There was a 36 percent increase in homes sold for less than $1 million while homes over a million jumped 60 percent. Tahoe City and Incline Village showed the biggest improvements in sales. The majority of million-dollar homes sold in the $1 - $2 million range, however four homes sold for more than $10 million.
“The $2 - $10 million market is still soft but we have had some significant activity in the ultra high-end sales (over $10 million),” Lowe said. “There’s been definite signs of a rebound this year compared to the first half of 2009, which was quite challenging. But inventory is down and prices are leveling off – we’re optimistic that the market is starting to stabalize.”
Truckee home prices saw only minor drops in median ($505,000) and average ($615,514) home prices – six and five percent respectively.
We are at the mid year,and are optimistic but realistic about our local real estate market in Incline Village, Nevada at Lake Tahoe.There have been 3 sales over $10 million this year,a good indicator that Incline is a viable location to invest in life! There are currently 191 active listings for homes in Incline,which is lower than most Spring seasons.Some really great locations,and pricing from $375,000 to $34 million.
34 homes have sold year to date in 2010 opposed to 27 for same time period in 2009.
Currently there are 21single family homes in escrow, 8 of which are distressed or shortsales.These 8 properties are in a variety of price ranges from $495,000k-$4,500,000.The property at $4.5m has been pending for months,beautiful newer construction.You do not need to purchase a short sale or bank owned property to necessarily get the” best property” . If you choose the short sale option,you will be need to invest in your “patience equity” as this is the trade off.
Most seller’s have adjusted their pricing for current market conditions,so if you choose not to invest in the distressed properties there are many best buys without the hassle or uncertainty.
There is a beautiful newer construction $4.9m home in a neighborhood with private beach,pier and buoy field, that just went back to the back via foreclosure.Whos knows what the bank will take ,but call us if you would like to investigate.
We took a very comprehensive tour though Glenbrook,NV last week.No foreclosures or shortsales,but a range of properties and pricing:from town homes on the meadow with Lakeviews $1.1-1.5m ,featuring a varitey of interior upgrades and views.Also lakefront townhome with the beach just a few steps out front for $4m.If you have interest in Glenbrook the HOA fees in this gated community range from $1k-$2k per quarter.We work with several agents who specialize in this very unique compound on the Lake ,which has been around since the 1870’s!
On the Luxury segment,our listings at www.stonegatelaketahoe.com , www.ospreylaketahoe.com , www.250northlake.com , www.453lakeshore.com , www.villalaketahoe.com , www.1665pinecone.com
www.905tyner.com is not on the lakefront,but has one of the best panoramic lakeviews in Incline Vilage , Nevada,for off the water.remodeled and a great price for a priceless view.
www.822ellen.com is newly remodeled home with beautiful lake and canyon views off your private decks and most rooms.Price was reduced to $2,200,000.definitely a value.
All are one-of-a kind beautiful locations.The Lakefronts in Nevada are of a limited supply,due to the state of Nevada and Federal Government owning the majority of frontage on LakeTahoe.Let us know if you would like more information on this luxury segment at Lake Tahoe.
FROM OUR STRATEGIC PARTNER IN LONDON, MAYFAIR INTERNATIONAL REALTY:
Hi everyone,Greetings from London. Well, the election is now behind us and the new government trying to unravel their inheritance. There is an amusing rumour flying around that, in a stark message left in a Treasury desk for his successor, outgoing chief secretary to the Treasury Liam Byrne wrote simply: “I’m afraid to tell you, there’s no money left.”
Please find attached Nick’s latest Market Comment following the General Election and an illustration to accompany it. So many of you have company, or individual, blogs or news sections on websites and it’s great to add a little piece from your London office. We love seeing the creative ways you have of using these. You may even like to send it to your local press or magazines “from your London Office”. Even add it to Twitter or your company Facebook page as we do on ours.
Feel free to use the attached for your own blogs.
Enjoy!
Kindest regards
Nick and Annette
Director
Mayfair Office/Mayfair International Realty - Cashel House - 15 Thayer Street – London - W1U 3JT
Direct Line : 020 7467 5332
Mobile : 07740 679715
Office : 0870 112 7099
Fax : 020 7467 5339
Skype: annette.reeve1
Email: annette@mayfairoffice.co.uk
Time to Move
Now that the UK General Election is over Nick Churton of Mayfair International Realty considers the real estate market that Britain’s new government inherits.
Well now we know. The UK general election didn’t pan out as anyone thought. No party received an overall majority. So we find ourselves in an unfamiliar country. The Conservatives could have set up an unstable minority government. Or two parties could have banded together and form a majority coalition government – rare in the UK. But after a great deal of fascinating horse-trading this is just what happened. The Conservatives have been joined by the Liberal Democrats who managed, having effectively come third in the election, to get their feet under the cabinet table for the first time in seventy years. Their leader, Nick Clegg, becomes Deputy Prime Minister while David Cameron, leader of the Conservatives, becomes Prime Minister – at 43 the youngest in the UK for 198 years. Having come second, outgoing Prime Minister, Gordon Brown, and his Labour government are consigned to the pages of history.
British politics is adversarial and brutal. No sooner does a Prime Minister lose an election than he or she loses their home at 10 Downing Street. There is no gentle period of incumbency here. One minute you are sitting pretty in one of the best-known addresses in the world and the next you are retreating miserably out of the back door while the new PM enters triumphantly through the front.
But it seems that it’s not just the Camerons and the Browns who are moving home. Lots of other people in the UK have decided that it is time for a change also. This new coalition government inherits many challenges of an economic and social kind, but the UK real estate market they inherit isn’t in too bad a shape, despite the recession. Recent activity in the property market is at levels not seen for several years, and now the election is well and truly out of the way there should be even more decisiveness in the market.
After considerable falls, prices in prime London areas and in other large metropolitan areas around the UK have surged back to 2007 levels and - in some key locations - have exceeded even those. Most other areas have seen prices rise but not to such a generous extent.
First time buyers in the UK have recently been given a good tax break here to help stimulate this sector and this will have a positive knock-on effect further up the market. As mortgage lenders become more accommodating to borrowers, and more competitive with each other, more people will enter the real estate market, and this goes for overseas homes including the US.
With ever more of the UK population reaching retirement age, the demand for homes in the US is set once again to rise. But as the UK and the US move into a period of faster recovery there will, no doubt, be a residual level of caution from buyers. Fiercely competitive pricing will reward bold sellers on both sides of the Atlantic. More rigid and optimistic sellers may find themselves neither bounding out of the front door nor sloping out of the back. They will be somewhere rather nasty in between called Limbo.
Annette Reeve MNAEA CIPS
Our beautiful listing in Incline Village, Nevada,known as “Secret Cove”,a.k.a. www.1169Lakeshore.com sold yesterday!
This is the second property sale over $10 million in Incline Village in 2010.
Lake Tahoe, Nev. (Dec. 22, 2009) – Searching for a room with a view? Chase International’s newest property listing, Secret Cove, offers stunning Lake Tahoe views from virtually every room.
Perched on the dramatic aquamarine shoreline at the juncture of Lakeshore and Highway 28, the 7,130-square Ira Rodman built custom home was built in 1999.
“Some house plans suit the property perfectly and this is one of those,” explains Ira Rodman who has been designing and building custom homes in the Lake Tahoe area for over 30 years.
Unassuming from the road, this extremely private, craftsman-inspired residence is artfully oriented to take full advantage of its dramatic lakeside vantage point.
“This home offers such a unique perspective on Lake Tahoe,” says Kerry Donovan of Donovan Group that is listing the property. “Secret Cove Incline has stunning views from most rooms, magnified by the location on translucent crystal waters.”
The floor plan is simple with elevator access to all levels beginning from the interior door at the three-car garage.
“This means the homeowners won’t have to worry about transporting bulky or heavy items from floor to floor,” adds co-listing agent Megan Warren. “And folks will also enjoy the elevator because it features whimsical Western portraits painted by local artist Beth Cayce.”
With Lake Tahoe serving as the glittering aquamarine backdrop, the home’s main level living area features a great room setting with a massive stone fireplace. The dining room includes a spacious table with seating for 12 under a distinctive custom chandelier that depicts colorful Western imagery by Utah artist Peter Fillerup of Wild West Design. Fillerup’s craftsmanship has been featured in Architectural Digest and Luxury Living magazines.
From its hickory flooring to its massive trestle wood beams, Rodman’s signature craftsmanship is evident throughout. According to Donovan, the ambience is an “elegant Western décor.” The kitchen features high-end Viking appliances and striking custom built knotty pine with furniture finish cabinetry.
Elegant outside living is always just a French door away in this home that has decks, patios and balconies extending from the kitchen, executive office, lower entertainment room and lower floor bedroom suite.
The master floor includes a spa suite and executive office with a handsome fireplace and beautiful private deck. Also on this floor are a wine room and a large home theater complete with hand-carved moldings and hand-painted ceiling depicting the Tahoe night sky. Additionally, there is a powder room and laundry room on this floor.
The guest floor features two bedroom suites and a game room with walk out patio. The home’s four bathrooms and two powder rooms are accented with artistic custom tile work. The master bath shower has colorful stylized fish, while a delightful cowboy rowboat theme can be found in the fireplace guestroom bath.
From the tile work that graces the kitchen and bathrooms to the cast bronze custom chandelier, this residence embraces creative vision at every turn.
Still, many would argue that the real artwork here can be found plein air as Secret Cove offers 80 feet of lakefront frontage, seasonal sandy beach and two permitted buoys. Granite steps lead down to the private cove. The area is landscaped with a mid-slope fire pit area that urges people to sit and enjoy the sun setting on yet another perfect Tahoe day.
Secret Cove is listed at $12,500,000 with Donovan Group, a division of Chase International. For more information or to arrange a private viewing of the property, contact Donovan Group’s Kerry Donovan, Megan Warren or Debbie Hansen at 866.831.8999; kdonovan@chaseinternational.com; mwarren@chaseinternational.com or dhansen@chaseinternational.com.
Timeless Tahoe Compound on the Market
Lake Tahoe, Nev. (April 1, 2010) – Eccentric billionaire George Whittell is most famous in the Lake Tahoe area for his eclectic Whittell Estate along Tahoe’s East Shore. What many people don’t know is Whittell also pioneered the first neighborhood at Incline Village – a neighborhood that predates the community itself. This tucked-away part of Incline is right on the lake’s shore along the historic Pine Cone Circle.
One of the original properties on Pine Cone Circle has now been put on the market. Though the original character of the home still exists on this private lakefront property, the home itself has been completely renovated and decorated by renowned interior designer Catherine MacFee.
“What’s unique about this property is the classic Tahoe feel, offering primarily main level living,” explains Kerry Donovan, one of the property’s listing agents. “Much of the exterior space was purposely not built on, which offers a truly open setting from the front drive to the lakefront.”
Though the home retains much of its Old Tahoe charm, the modern touches of casual elegance and custom craftsmanship are evident throughout. MacFee’s attention to every detail has created the feel of a well-loved family vacation compound. The home’s complete renovation included the restoration of the original log ceiling and an authentic granite stone fireplace. However the custom crafted curved staircase, built-in cabinetry, luxuriously appointed double master suites, separate bunk house and gourmet kitchen are thoroughly modern upgrades.
MacFee has masterfully pulled together all the elements of a home, from cushioned window seats filled to the brim with interesting throw pillows to a hand painted linen cabinet to a one-of-a-kind antique carved wooden sink vanity. Each element catches your eye as it complements the next, whether it’s the canopied master bed or the woolen drapes. The preeminent Tahoe mountain décor is completely dialed from the deep paint hues to the mix of glossy and tumbled tile to the rich textures used throughout.
According to a California Home + Design article, MacFee studied cabins as far as the Adirondacks to develop a sense of old lodge style, and then updated the look with sophistication. From tribal rugs to exposed beam ceilings, the cabin is a study in that unmistakable combination of elegance and rusticity that has defined Tahoe interiors for more than a century.
“This look relies on layering unexpected textures,” MacFee said. “You don’t know why it connects, but it does.”
The home was originally constructed to take full advantage of its lakefront setting, with windows positioned for lake views in every room. MacFee took further advantage of the home’s spectacular setting by adding a number of outdoor living spaces to the home. There is an expansive outdoor dining and entertaining area that links to a quartzite stone path that meanders down to the boulder-strewn shoreline. Another deck with a fire pit and meditation circle sits just steps from the water’s edge. Low stonewalls that line walkways and pine needle covered grounds provide a Carmel-like feel to the well-kept enclave.
“This property is the epitome of turn-key,” added Karin Baker, the residence’s co-listing agent. “It was built in 1951 with an extensive remodel and expansion in 1992. Villa Lake Tahoe combines the rustic charm of a bygone era with modern amenities one would expect in a newly constructed luxury home.”
This home, aptly dubbed Villa Lake Tahoe, is a place where a family can hunker down and enjoy all that Tahoe has to offer, right at its doorstep. The 3,400 square foot home is situated on nearly a half an acre of land and includes one hundred feet of lake frontage. Two buoys are included with the property as well as access to an adjacent pier. A private sandy beach for use by Pine Cone Circle residents only is just steps away from the property. The home, located at 1655 Pine Cone Circle, is being offered for sale at $8,790,000.
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February 20, 2010
Tahoe home features interiors by noted White House designer
Provided by Chase International
INCLINE VILLAGE — President Obama White House designer Michael S. Smith’s sophisticated, yet inviting design style is reflected throughout a stunning Lake Tahoe residence now offered by Chase International for $19.95 million.
Known for his work with Hollywood celebrities and most recently the first couple’s Pennsylvania Avenue residence, Smith’s low-key luxury sensibility was a perfect fit for the owners of this 10,000-square-foot home, including exercise room and wine cellar, set on the sandy shores of Lake Tahoe.
“StoneGate is an extraordinary home,” said Smith, who has written two home-design books. “The attention to detail and craftsmanship is unmatched on Lake Tahoe. It can hold its own with the most beautiful homes in the world.”
According to listing agents Shari Chase and Kerry Donovan, Smith’s lush country lodge décor compliments a home that features unrivaled quality construction from its mechanicals to the impeccable artisan-stone masonry and ironwork.
Chase and Donovan said that with its private pier, sandy beach and buoys, this gated estate really has it all. According to these Lake Tahoe real estate experts, this caliber of property is hard to come by.
“StoneGate is for a buyer who desires and appreciates attention to detail where no expense has been spared,” said Donovan, of Donovan Group of Chase International’s Incline Village office.
Like an exquisitely wrapped gift, the wrought-iron gated drive creates an enticing prelude of the detail and craftsmanship that lies ahead. Similarly, upon entering through the massive Alder doors, one’s line of sight is drawn to the end of the corridor, which connects the front of the residence to the primary living spaces and concludes with a dazzling view of Lake Tahoe. Natural flooring mined in Colorado, Jerusalem Gold Grand Granite and Southern Yellow reclaimed vertical pine and wrought iron are the residence’s signature design materials.
The 10,000-square-foot home was aptly named StoneGate for its impressive exterior granite stonework. The main living area features a grand living room, formal dining room, gourmet kitchen and master wing, which includes the library.
With its sunlit lake views, 22-foot-high-beamed ceilings and massive granite hearth, the grand living room epitomizes mountain elegance. French doors provide access to the stone patio and barbeque. Adjoining the patio is a level landscaped lawn and garden. And best of all, a lovely private sandy Lake Tahoe beach is just a few steps down an adjacent stone path.
The gourmet kitchen showcases a 60-inch Wolf range with double ovens and a French country ceramic hood rising to the beamed ceiling. Perfect for entertaining, a butler’s pantry provides an additional prep area, wet bar and auxiliary refrigerators and freezer.
The richly appointed master wing offers a library complete with wood-burning fireplace, plus a full bathroom. The master bedroom has high-beamed ceilings and picture windows that beacon the natural light and English garden views during daylight hours, and starlit skies by night. Encompassing a magnificent space, the master bath features Waterworks fixtures from London, a double steam shower and spa tub.
An open winding stone staircase leads to the second-floor lower-living area, which includes three guest suites and a family room accessed on each side with French doors. Opening out to the backyard and close to the pier, a separate valet garage offers room for summer furniture, kayaks, and other Tahoe recreational gear.
The lower third floor level offers an exercise room with a full bath, cork flooring and windows with garden courtyard views. Also on this level, is a temperature controlled wine cellar with 1,200-bottle capacity. The upper third floor level features a private executive office with full bath and a peek of the lake as well as a staff or guest quarters with full bath, kitchen, den and sitting area.
And finally, two symmetrical double car garages with convenient built-ins flank the entry.
For more information or to arrange a private viewing of the property, contact Chase at 775-588-6132 or sharichase@chaseinternational.com, or Donovan, at 775-750-2190 or kdonovan@chaseinternational.com.
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Yes there are some luxury properties that are great deals and this was one of them, www.996wedge.com
Just closed last Friday for $1,861,000.This was a short sale,which was originally priced at $3.6m 2 years ago.We have had success on getting several of these closed now,and it takes true grit.Debbie Hansen ,on our team,has the tenacity and patience to work through the bank’s complicated maze.If you are looking for one of these luxury opportunities,call us,or email.
Lake Tahoe Home Features Interiors By Noted White House Designer
For Immediate Release
Lake Tahoe, Nev., (Feb. 8, 2010) - Obama White House designer Michael S. Smith’s sophisticated, yet inviting design style is reflected throughout a stunning Lake Tahoe residence now offered by Chase International for $19,950,000.
Known for his work with Hollywood celebrities and most recently the first couple’s Pennsylvania Avenue residence, Smith’s low-key luxury sensibility was a perfect fit for the owners of this stunning 10,000 square-foot home (including exercise room and wine cellar) set on the sandy shores of cobalt blue Lake Tahoe.
“StoneGate is an extraordinary home,” comments Smith, who has written two home design books. “The attention to detail and craftsmanship is unmatched on Lake Tahoe. It can hold its own with the most beautiful homes in the world.”
According to listing agents Shari Chase and Kerry Donovan, Smith’s lush country lodge décor compliments a home that features unrivaled quality construction from its mechanicals to the impeccable artisan stone masonry and ironwork.
Chase and Donovan, who represent many lakefront homes, explain that with its private pier, sandy beach and buoys, this gated estate really has it all. According to these Lake Tahoe real estate experts, this caliber of property is very hard to come by.
“StoneGate is for a buyer who desires and appreciates attention to detail where no expense has been spared,” says Donovan, of Donovan Group of Chase International’s Incline Village office.
Acclaimed Tahoe builder John Brink believes “the quality of a home lives in the details” and nowhere is that more evident than in this five-bedroom, 10-bathroom estate that was completed in 2006.
“The owner hired and gave creative license to the team consisting of an extremely talented architect, Larry Henry, an award winning interior designer, Michael Smith, my lead project manager, Pete Dittle and myself to collaborate on the design and construction of his home,” Brink says. “It was a quality-driven project where we used only premium materials and left no design or construction detail to chance; the result being a truly extraordinary home that we are all very proud of.”
Like an exquisitely wrapped gift, the wrought-iron gated drive creates an enticing prelude of the detail and craftsmanship that lies ahead. Similarly, upon entering through the massive Alder doors, one’s line of sight is drawn to the end of the corridor, which connects the front of the residence to the primary living spaces and concludes with a dazzling view of Lake Tahoe. Natural flooring mined in Colorado, Jerusalem Gold Grand Granite and Southern Yellow reclaimed vertical pine and wrought iron are the residence’s signature design materials.
The 10,000 square foot home was aptly named StoneGate for its impressive exterior granite stonework. The main living area features a grand living room, formal dining room, gourmet kitchen and master wing, which includes the library.
With its sunlit lakeviews, 22-foot high-beamed ceilings and massive granite hearth, the grand living room epitomizes mountain elegance. Paned French doors provide access to the stone patio and barbeque. Adjoining the patio is a level landscaped lawn and garden. And best of all, a lovely private sandy Lake Tahoe beach is just a few steps down an adjacent stone path.
The gourmet kitchen showcases a 60-inch Wolf range with double ovens and a French country ceramic hood rising to the beamed ceiling. Perfect for entertaining, a butler’s pantry provides an additional prep area, wet bar and auxiliary refrigerators and freezer.
The richly appointed master wing offers a library complete with wood burning fireplace, plus a full bathroom. The master bedroom has high-beamed ceilings and picture windows that beacon the natural light and English garden views during daylight hours, and starlit skies by night. Encompassing a magnificent space, the master bath features Waterworks fixtures from London, a double steam shower and spa tub.
An impressive open winding stone staircase leads to the second floor lower living area, which includes three guest suites and a family room accessed on each side with French doors. Opening out to the backyard and close to the pier, a separate valet garage offers room for summer furniture, kayaks, and other Tahoe recreational gear.
The lower third floor level offers an exercise room with a full bath, cork flooring and windows with garden courtyard views. Also on this level, is a temperature controlled wine cellar with 1,200-bottle capacity. The upper third floor level features a private executive office with full bath and a peek of the lake as well as a staff or guest quarters with full bath, kitchen, den and sitting area.
And finally, two symmetrical double car garages with convenient built-ins flank the entry.
StoneGate is listed at $19,950,000 with Chase International. For more information or to arrange a private viewing of the property, contact Shari Chase at 775.588.6132; sharichase@chaseinternational.com or Donovan Group’s Kerry Donovan, at 775.750.2190; kdonovan@chaseinternational.com.
Lake Tahoe real estate: How to sell a $12.5 million home in Incline Village
By John Seelmeyer
Northern Nevada Business Weekly
RENO, Nev. — Every multi-million dollar house on the market, Megan Warren says, needs a story.
Maybe it’s a story about the role of the home in history. Or the part it played in a famous life.
So when the Donovan Group of Chase International sat down to begin developing the marketing plan for a 7,130-square-foot home in Incline Village that just hit the market with a $12.5 million price tag, one of the first jobs undertaken by Warren and Kerry Donovan, the co-listing agents, was development of the home’s story.
Built in 1999, the house at Lakeshore Boulevard and Highway 28 hasn’t been around long enough to carry tales of history or celebrity.
Instead, the Donovan Group built the story of the house around its builder — longtime Incline Village contractor Ira Rodman. The story of the house focuses on its design that takes advantage of an unusually shaped parcel along a private cove on Lake Tahoe. The story pays substantial attention, too, to Rodman’s craftsmanship in details ranging from hickory flooring to massive ceiling beams.
Equally important, Warren says, is the creation of a name for luxury properties on the market — “Secret Cove” in this case.
Preparation for the marketing of the home also includes creation of a portfolio of professional photography as well as the registration of a domain name, www.1169lakeshore.com, as a home for the photographs and marketing materials.
Getting that message into the right hands, however, can present a challenge.
“Our buyer could be 20 years old. Or 50. Or 70,” Warren says.
That dictates a strategy that includes everything from social messaging and text messages to traditional advertising in glossy magazines such as Premiere Homes.
The marketing plan also includes Realtor.com, the Web site that’s used by shoppers for $12.5 million luxury properties just as it’s used by shoppers for $150,000 starter homes.
“It generates tremendous traffic for us,” Warren says.
Public relations efforts by Truckee-based Switchback Communications also help carry the word. Last fall, press releases about another of Donovan’s listings at Lake Tahoe —the $34 million property known as Osprey Point — landed on the pages of both the Wall Street Journal and Architectural Digest.
Even with all the marketing efforts, Donovan says the process of selling a home priced above $10 million takes time to find a buyer whose heart and pocketbook match the property.
In fact, Warren says, Chase International tells sellers of properties priced at $10 million or more that they typically can wait two to four years to find a buyer.
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